Richard Reed

Richard Reed
Born (1973-02-13) 13 February 1973 (age 51)
Alma materSt. John's College, Cambridge
OccupationBusinessman
Known forCo-founder of Innocent Drinks and Jamjar Investments
Awards
Website

Richard John Reed, CBE (born 13 February 1973) is a British businessman, entrepreneur and public speaker. He is the co-founder of Innocent Drinks (founded in 1999 ),[1][2][3] an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012).[4] He pioneered "wackaging" – quirky messages on packaging – of products such as smoothies.[5][6]

  1. ^ Cite error: The named reference FT was invoked but never defined (see the help page).
  2. ^ Bennett, Asa, "Innocent Drinks’ Richard Reed Talks Entrepreneurship, Dragons Den And Hollywood", HuffPost, 26 July 2013.
  3. ^ "Richard Reed, Innocent Drinks", Business – BBC News, 15 October 2010.
  4. ^ Ruthven, Hunter, "Innocent Drinks founders invest in child car seat though Jam Jar fund", Real Business, 31 May 2015.
  5. ^ Lewis, Tim (23 October 2016). "Richard Reed: 'Will wackaging be my contribution to the species?'". The Guardian.
  6. ^ Nicola, "The Rise of Wackaging", Edible Geography, 23 October 2016.

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